SEO stands for Search Engine Optimization, a popular strategy that improves the ranking of a website on the search engine result pages (SERPs). Squarespace SEO is about optimizing a Squarespace site to boost its ranking similarly. Your Squarespace website will get organic visitors, which you can achieve with or without investments.
Squarespace is being used as a website builder and has gained popularity due to an extensive marketing campaign. The results you get after implying it to your website are astonishing, and it holds a trusted history. However, before you use Squarespace for your next website, here are some pros and cons of Squarespace you must consider.
Pro tip: You can read about its purpose here - What is the purpose of Squarespace?
Pros
1. The most significant benefit of using Squarespace for SEO is its user-friendly interface. You can easily create and edit your content with the help of several valuable tools.
2. There are several templates you can use to create the design of your website. The templates are available, so you can simply edit them and publish them immediately.
3. Almost every template you find on Squarespace depends on the photographs you use. It makes the customization very easy and as per your requirements. All you need to do is switch the photos in the template with the ones you like to appear on your website. There will be no change in the templates even after you change entirely the overview of the website by just adding some photographs.
4. Squarespace is full of features making it an effective tool alongside Wix. You'll find little to no support from other website builders when utilizing the features.
But, that's not the case with Squarespace, as you can do blogging, run podcasts, start an eCommerce store, and do more.
Cons
1. First of all, you get no phone support with Squarespace. So, if you face any kind of issue and need some help from customer support, you won't be getting any. However, the chat process offered is efficient in answering some specific questions. Hence, before consulting a Squarespace SEO expert, get all possible information.
2. Some users may find Squarespace way more expensive than other website builders available. If you've decided to use Squarespace, you have to pay monthly, which will be $26 or even more in some cases per month. There are no exclusive plans, but you can choose to pay the charges annually, which will cost you $18 or depending on the requirements you want per month.
3. You cannot add third-party apps, plugins, and extensions to the Squarespace interface. So, if you're a beginner using Squarespace as your website builder, you may have to overcome some challenges. It lacks functionality when compared to other website builders.
Final Words
So, Squarespace has its own list of pros and cons, depending on how you would like to use it. It has several built-in tools to help you improve your website's rank and run it efficiently. However, to get all benefits from this website builder, you must consult a Squarespace SEO agency. Their years of experience and extensive knowledge will get results for you in no time and help you get through any problem you've been experiencing.