5 Techniques an Affordable SEO Agency in India Uses To Frame Attractive Headlines
India is a country with a significant buyer base. That is why most companies are constantly trying to increase brand awareness through digital marketing campaigns.
However, to get the most out of these campaigns, the write-ups must grab people's attention right from the beginning.
Therefore, one needs to write exciting and catchy headlines.
An affordable SEO agency in India helps its clients write such headlines with the following strategies:
1. Use Specific Number in Headlines
SEO agencies entice readers of their clients' website contents by including specific data or numbers in the headlines. Apart from these, adding numeric content works much better when it is an odd number. One can take an example from the following screenshot snipped from Buzzfeed.
Here, three of the headlines have odd numbers at the beginning of their headlines. Thus, following this strategy of an affordable SEO agency, one can see improvement in the average session duration of websites.
2. Use Adjectives to Make Emotional Connection
Headlines with adjectives induce emotions from the readers, and as a result, they make an effective connection with those articles. Consequently, readers become engaged and motivated to continue reading.
Some of these emotional adjectives that SEO optimisers use for their clients are as follows –
- Free
- Affordable
- Effortless
- Essential
- Incredible
- Absolute
- Top
- Effective
For example, the following image has depicted two articles that attempt to attract their readers with the word "effective".
3. Make a Valuable Promise to Readers
Headlines with promises to solve their readers' problems persuade them to read those articles. Generally, readers want information from Google's search engine about some issues. Therefore, whenever they see that a piece promises to resolve their doubts and difficulties, they become eager to read those.
One can take suggestions from the following examples to write headlines with promises to give solutions
- 11 Ways to Make Strategic Investment that will Make You Rich
- 5 Ways to Stop Hair Fall Immediately
Here, the phrases "will Make You Rich", "Stop Hair fall" are the promises. These convince visitors to stay and read those articles.
An affordable SEO agency India will write articles with such assurances for their clients so that the probability of users reading their articles is increased.
4. Include Words to Demonstrate Rationale for Reading the Article
The rationale of an article indicates reasons for which the audience should read an article. Headlines with justification appeal to people more, and as a result, they become convinced that they must read those articles.
Here are some of the words which can express rationale efficiently –
- Reasons
- Tips
- Ideas
- Tricks
- Lessons
- Facts
- Strategies
- Secrets
- Principles
- Ways
5. Include Words that Induce Urgency
SEO experts include some words in their headlines like "now", "right now", "today" that can induce a sense of urgency.
For example, "11 Exercises that You Should Practice from Today to Reduce Cholesterol Faster" is more appealing than "11 Exercises that You Should Practice to Reduce Cholesterol Faster".
Another example would be –"5 Mistakes that You Must Avoid Right Now in Your Content". Here, the headline would lose a sense of urgency if it did not include "Right Now".
Therefore, individuals can learn from an affordable SEO agency in India to integrate these five strategies to make their headlines attractive!
With these strategies, they can persuade the visitors to continue reading. It is an easy solution for the companies in Delhi that want their informative articles to be read by their potential customers.